UWDA Spends Big on Pro-immigrant Electoral Ads, Sees Higher Than Typical Engagement

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The ads worked to dispel misinformation and show voters which candidates are best for our communities

Washington, D.C. – This midterm election cycle, United We Dream Action (UWDA) spent over six figures on digital electoral ads across a slate of candidates that exposed anti-immigrant politicians and supported ten pro-immigrant candidates in important battleground races. From highlighting Michelle Vallejo’s community values in the TX-15 House race to calling out those who don’t have the best interest of or community in mind, the ads are making sure voters know the truth about those who may represent them. 

The ads saw engagement levels close to 3x typical benchmarks, with the anti-De La Cruz and anti-Rubio videos performing best and illustrating that young voters are ready to mobilize against politicians who don’t have their best interests at heart. 

See the De La Cruz ad here

See the Vallejo ad here

See the Masters ad here

See the Rubio ad here

Juanita Monsalve Senior Marketing & Creative Director of United We Dream Action, said:

“The difference between anti-immigrant politicians like Marco Rubio and Blake Masters, and pro-immigrant champions like Michelle Vallejo and Greg Casar could not be more stark. It was critical for us to use these ad campaigns to inform voters and get them talking about which politicians will truly be leading fighters for our communities. The high benchmarks of engagement with our ads have proven we have done just that. Republicans will continue to peddle harmful lies that endanger the lives of people in our communities across the country. We will continue to ensure voters know who will truly represent us.  United We Dream Action will continue to fight to accurately educate voters on the candidates who will be pro-immigrant champions and care for their constituents. The right-wing politicians exposed in our ads have failed to lead for way too long, and now is the time to take action by voting them all out.”


United We Dream Action is the leading national network fighting for dignity and justice led by immigrant youth and allies. We are a dynamic community of thousands of immigrant youth nationwide who build independent political power for those directly impacted by injustice. We organize and take action to win victories so that all people can be safe and thrive.