“Let’s Get Loud”:600K Digital Ad Buy from Immigrant Youth-Led PAC Hits Trump, Republicans in Battleground States To Increase Latinx Voter Turnout

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AZ, TX, NC, CO, FL, MI, and MN – This week United We Dream Action (UWDA) PAC rolled out new digital ads in a number of battleground states that hit Trump and his Republican enablers. 

The total ad buy is $600,000 and targets Latinx voters and first time voters, including newly naturalized citizens. The ads will run online through Election Day and they urge Latinx, and young voters to get loud and make their voices heard by voting out Trump and Republicans.

In Arizona, Texas, Colorado and North Carolina, the digital ads sharply criticize Republican Senators Martha McSally, John Cornyn, Cory Gardner and Thom Tillis for their silence on Trump’s disastrous mishandling of COVID-19, his destruction of DACA protections, and his separation and detention of families in deportation camps during the pandemic. The ads point out how the silence from these Republicans makes them complicit in Trump’s agenda. 

The ad running in North Carolina can be viewed here.

In Florida, Michigan, and Minnesota, the ads condemn Trump directly for his failed response to COVID-19 that has left more than 210,000 Americans dead, and for his attacks on immigrant communities and families. They show viewers what another four years of Trump will look like: more pain and suffering.

The ad running in Florida can be viewed here

To see additional ads, please reach out to press@uwdaction.org.

Cristina Jiménez, Co-Founder of the UWDA PAC, said:

“This week we’re rolling out ads all across the country because we already know what four more years of a Trump presidency looks like and we have to do everything we can to stop it. The best way to protect our communities is to ensure every eligible voter votes against Trump and his Republican enablers. These digital ads will motivate and energize Latinx, first-time voters, and young voters to go to the ballot box in huge numbers in key battleground states. This launch is part of our national electoral program that will reach millions of voters through texting, phone banking, and social media. Trump and his Republican enablers must be defeated by the largest possible margins. This election is the fight for our lives, and we’re all in. We’re here to stay and here to win.”

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United We Dream Action is the leading national network fighting for dignity and justice led by immigrant youth and allies. We are a dynamic community of thousands of immigrant youth nationwide who build independent political power for those directly impacted by injustice. We organize and take action to win victories so that all people can be safe and thrive.