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United We Dream Action Launches Digital Billboards in Georgia to Encourage Latinx Voters to Cast Their Ballots in Senate Runoffs

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Washington, D.C. – As early voting in Georgia’s Senate runoffs kicked off this week, United We Dream Action launched four digital billboards across the state reminding voters in Spanish-speaking communities of the importance of this upcoming election and to get out and vote!

The billboards, which are located along key interstates to reach commuters in the Northeast Metro Atlanta area, named key issues on the ballot for voters this election, including healthcare, citizenship, employment and job wages. The results of the Senate runoffs in Georgia will directly determine which party controls the chamber, which will also impact millions of people. 

Cristina Jimenez, Co-founder of United We Dream Action, said:

“Courageous and powerful organizing helped turn out Black and Brown voters in record numbers last month to deliver Biden’s win in key states, including Georgia. While Biden won the presidential election, this race is critical for future legislative action. It’s important that this same multiracial coalition of voters knows that they have the power to elect officials who will listen to and prioritize the needs of our communities. 

With two Senate seats still up for grabs in Georgia, it’s critical that everyone who is eligible to vote in the state feels encouraged to cast their ballots and make their voices heard. Already, more than one million Georgia residents have voted early in the runoffs and we want to make sure we keep this momentum going through January 5.” 

Meghna Mahadevan, Disinformation Defense Strategist of United We Dream Action, said:

“Latinx voters, especially Spanish-speaking Latinx voters, have been the target of disinformation campaigns around election fraud, voter registration and voter turnout since November. That’s why immigrant youth from United We Dream Action have come together to ensure that all voters have the facts about voting safely and making sure that people understand the significance of the runoffs in Georgia.

Because of our work and the work of countless other activist organizations, Black and Latinx voters shattered records in November in overwhelming support for President-elect Biden, proving that our power is undeniable. Now, with the Senate runoffs in Georgia, we want to make sure Black and brown voters, especially those from Spanish-speaking communities, are reminded that they have always been powerful and have yet another chance to be a determining force in this election process.”

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United We Dream Action is the leading national network fighting for dignity and justice led by immigrant youth and allies. We are a dynamic community of thousands of immigrant youth nationwide who build independent political power for those directly impacted by injustice. We organize and take action to win victories so that all people can be safe and thrive.